Yahoo FinanceDecember 20, 2019
Press release · Distributed by ACCESS Newswire
The Top 20 Business Leaders You Need To Pay Attention To In 2020
Cody Fortune is one of the twenty owners profiled in the release.
Read it on Yahoo FinancePress & Publications
Get your business published.
We write your story as a real news release and send it out through a newswire, the same route that put our founder on Yahoo Finance. You approve every word, and you get the live links when it runs.
Rather talk it through? Call (586) 306-1151 or send a text
This feature ran on Yahoo Finance in December 2019. It is why this service exists: Cody wanted the same thing for the owners he works with.
The outlet, date, distributor and headline above are taken from the published page. Yahoo Finance labels it a press release, which is exactly what it is.
What a feature like this gives you
- A name people know, next to yours. Your story sits on an established site, with a link you can send to anyone.
- More to find when customers look you up. People search your name before they call. A published release is one more result that tells your story your way.
- Proof you can hand over. Put it in a bid, a proposal, a loan package or on your own website.
Plenty of people sell this as something it is not. Here is exactly what you are buying, and what you are not.
What you get
- A professionally written news release about something real in your business, in news style, with your quote in it.
- Distribution through a newswire, the service that delivers press releases to news and finance sites.
- The live links to every place it ran, in one report.
- The right to use it: on your website, in your proposals, on social and on your Google Business Profile.
What it is not
- Not a reporter's story. Outlets carry newswire releases in their press release sections and label them that way. We never present one as editorial coverage.
- Not a promise of a specific outlet. Where a release appears depends on the newswire package and on each outlet. You see the expected reach before you approve anything.
- Not a ranking shortcut. Press release links do not move you up Google by themselves. The value is credibility and a wider footprint for your name.
Four steps, and you approve the release before it goes anywhere.
Find the news
We interview you and find the real news in your business: a milestone, a launch, an expansion, an award, or the story of how you got here.
Write the release
We write it in news style, with your quote in it. Nothing goes anywhere until you approve every word.
Send it out
The approved release goes out through a newswire, the service that delivers press releases to news and finance sites.
Hand you the proof
You get the live links where it ran, plus the wording to use on your site, in your proposals and on your Google Business Profile.
A release needs real news. These are the angles that work for local and service businesses.
- A new location or a bigger service area
- A new service line or a product launch
- A milestone: an anniversary, a landmark job, a team that has grown
- An award, a certification or a new license
- A founder story: how the business started and what it stands for
- A community project, a sponsorship or a charity build
- A key hire or a new partnership
- A new website, app or customer program
No news, no release. If we cannot find a real angle, we tell you, and we wait until there is one.
A release is not the whole plan. It is one more place your business shows up, and it works alongside everything else we build.
When customers look you up
People search your name before they call. A published release is one more result about you, in your words, on a site they recognize.
In bids and proposals
A link to your feature on a known site is proof you can hand to a customer, a lender or a partner.
In AI search
AI assistants answer from what they can find published about a business. A release adds one more consistent source that states who you are, where you work and what you do. It works best next to AI search optimization and local SEO.
The questions owners ask before their first release.
Can you get my business on Yahoo Finance?
That is where our founder's 2019 feature ran, through a newswire. Which sites carry a release depends on the newswire package and on each outlet, so we never promise a specific site. Before you approve anything, we show you where the package we recommend is expected to publish.
Is this the same as a reporter writing about me?
No. A press release is your announcement, written by us and approved by you. Outlets that carry newswire releases label them as press releases. We never present one as editorial coverage, and you should not either.
Will a press release raise my Google rankings?
Not by itself. Links inside press releases are not a ranking shortcut. What a release does is put your name on established sites and give customers more to find when they look you up. Rankings come from the SEO work.
What do I need to get started?
A real piece of news and about twenty minutes for a call. We handle the angle, the writing and the distribution.
What does it cost?
It depends on the newswire package, so we quote it once we know your story and the reach you want. You see the full cost before anything is sent.
Ready to be in the news?
Tell us what is happening in your business. If there is a story, we will write it and get it published.
