01
Local + Map Pack
Google Business Profile optimization, neighborhood pages, citation consistency, and review velocity. The pieces that actually win local searches and put you in the top 3.
Local SEO
Own the map pack in your service area.
Google Business Profile mastery. Neighborhood-level pages. Citation consistency. Review velocity. The unglamorous local work that puts your business in the top-3 map results, where 80% of local clicks happen.
0–0 mo
Map Pack lift
Top 0
Pack target
0%
Of local clicks
The top-3 Google Map Pack is where 80% of local clicks happen. Getting there is unglamorous, disciplined work most agencies skip: GBP optimization, citation consistency, review velocity, and substantively unique neighborhood pages. Rankings start on your site, but trust signals are gathered everywhere.
Six disciplines that compound into durable local visibility. Each one is hand-built, tracked, and reported in plain English.
02
Silo-based architecture
Topical clusters that build authority around the keywords your business actually competes for. Not random blog posts. Engineered topical depth around your service area.
03
Technical SEO depth
Schema, crawl optimization, Core Web Vitals, internal linking, canonicalization. The work most agencies skip because it's invisible to clients, but visible to Google.
04
AI search optimization
Schema-rich content structured for Google AI Overviews, ChatGPT, Perplexity, and Gemini citations. We were engineering for this before most agencies named it.
05
Outreach + digital PR
Real off-site placements: podcast guesting, expert roundups, journalist mentions, and niche publications. The link work that actually builds local authority.
06
Brand authority, off-site
Reddit presence, YouTube discoverability, social mentions, forum visibility, and knowledge-graph signals. Where your brand shows up matters as much as how it ranks.
A complete local program. Bigger engagements layer in link earning and content production on top of this foundation.
Google Business Profile
Posts, photos, services, products, and Q&A optimized and maintained so your profile out-converts every competitor in the pack.
Neighborhood + service-area pages
Substantively unique pages for each area you serve, covering what makes that location different and who you serve there.
NAP citation consistency
Name, address, and phone aligned across directories and aggregators so Google trusts exactly who and where you are.
Review acquisition workflows
A repeatable system that earns 5-star reviews on a steady cadence and turns review velocity into a ranking lever.
On-page local schema
Hand-coded JSON-LD: LocalBusiness, Service, FAQ, Breadcrumb, Review. Validated and properly nested on every page.
Map Pack ranking tracking
Ongoing tracking of your top-3 position across your target queries and geographies, reported every month.
200-point technical audit
Site speed, crawl, schema, internal linking, accessibility, indexability, and Core Web Vitals, all checked and fixed.
AI Overview optimization
Content structured for Google AI Overviews, ChatGPT, Perplexity, and Gemini citations. Most agencies aren't doing this yet.
Transparent monthly reporting
What we did, what moved, what's next. Plain English, no vanity dashboards. A senior strategist on every monthly call.
We tell you exactly what we're going to do and why before any work starts. Then we ship more in month 1 than most agencies do in a quarter.
01
Week 1–2: Audit & Architecture
Deep technical audit, competitor analysis, keyword mapping, and a content silo plan. You see the plan before we touch anything.
02
Month 1–2: Foundation + Sprint
Schema, technical SEO, money pages, roughly 20,000 words of cornerstone content, 200+ citations, and every profile claimed.
03
Month 2–6: Off-site + Velocity
Off-site authority work begins: outreach, digital PR, Reddit, YouTube, podcast guesting. First major ranking movements usually appear here.
04
Month 6+: Compound & Refine
Monthly reporting, content velocity, conversion optimization, and algorithm-shift adaptation. Rankings hold. Traffic climbs.
Month-to-month, no long contracts. Most clients stay for years because the work keeps paying off, not because they're locked in.
Starter Local
Single-location service businesses
$800/mo starting
- Up to 20 tracked local keywords
- Google Business Profile optimization
- 50+ foundational citations
- NAP consistency audit
- Monthly Map Pack report
Full Local
Multi-service or multi-neighborhood
$1.5–2.5K/mo typical
- Up to 60 tracked local keywords
- Full GBP ops + weekly posts
- 200+ citations across all aggregators
- Service-area + neighborhood pages
- Review velocity strategy
- Local schema + AI search ready
- Monthly strategy call
Multi-Location
Franchises and multi-location operations
$3K+/mo custom
- Unlimited locations
- Per-location GBP ops
- Per-location citations
- Per-location neighborhood pages
- Multi-location review dashboard
- Dedicated strategist
Franchise and enterprise multi-location programs are typically $500–$1,500 per location per month. Map Pack lift usually shows within 2–4 months.
Straight answers on cost, timeline, and what a local engagement actually includes.
How much does Local SEO cost?
Local SEO engagements typically run $1,500 to $3,500 per month for a single-location small business, and $3,500 to $7,500 per month for multi-location or highly competitive categories. Franchise and enterprise multi-location programs are priced custom, usually $500 to $1,500 per location per month.
How long until I show up in the Google Map Pack?
Most clients see Map Pack visibility movement within 60 to 90 days. Reaching the top 3 in a competitive local category usually takes 4 to 8 months of consistent GBP optimization, citation building, content depth, and review velocity. Categories with low competition can move much faster.
What's included in a Local SEO engagement?
Google Business Profile optimization (posts, photos, services, products, Q&A), neighborhood and service-area pages, NAP citation consistency across directories, review acquisition workflows, on-page local schema markup, and ongoing Map Pack ranking tracking. Larger engagements add link earning and content programs.
Do you handle multi-location and franchise Local SEO?
Yes. Multi-location and franchise SEO is one of our specialties. We've scaled franchise systems from a handful of locations to over 100. The work uses templated location-page architecture, centralized GBP management, and per-location review and citation programs that scale predictably.
Do I need a separate website page for each city or neighborhood?
Usually yes, but they need to be substantively unique, not template-spam with city names swapped in. A real local page covers what makes that area different, who you serve there, local landmarks or context, real photos when possible, and reviews from that area. Google explicitly devalues thin location pages.
Do you do Local SEO nationwide?
Yes. We work with local and service businesses across the US, both single-location and multi-location. Local SEO doesn't require a local agency. It requires an agency that understands Google's local ranking signals, which work the same in every market.
Ready to start
Let's get you at the top of the map.
We'll audit your current Map Pack position, look at your competitors, and walk you through what we'd do to put you in the top 3. No pitch, just useful information.
Free · 30 minutes · No pitch.